How does poor auction advertising affect the sale process?

Poor auction advertising significantly reduces the number of potential buyers, which can directly impact the success of the sale process. When an auction is not effectively promoted, it fails to reach a wide audience, meaning fewer interested buyers are aware of the auction and its offerings. This lack of visibility can result in a diminished pool of bidders, leading to less competitive bidding.

In a successful auction, a higher number of interested bidders often translates to increased competition, which can drive up the final sale prices of items. Therefore, when advertising is inadequate or poorly executed, it negatively affects the overall turnout and engagement at the auction, hindering its potential success.