What does the term "trolling" or "holding" refer to in auction advertising?

The term "trolling" or "holding" in auction advertising refers to a general advertisement that is not tied to a specific sale. This means that the advertisement serves to raise awareness about upcoming auctions or events without detailing a particular item or date. Such advertisements are often used as a marketing strategy to attract potential bidders and create interest in the auctioneer's services. By generating a broader audience, the auctioneer can effectively promote their brand and inform the public of their general offerings, which may lead to higher participation in future auctions.

This approach contrasts with more specialized announcements that focus on specific sales or items, which serve a different purpose in the auction marketing strategy.